You cannot register for this meeting

Key Takeaways: - Market research is often underutilised in diagnostic development and in precision medicine. - It is a valuable tool to provide insight and directions into product development, to forecast drivers and barriers and identify solutions to mitigate hurdles throughout the product lifecycle. - It is essential to ensuring access to testing to all patients who are candidate for targeted therapies, as it provides critical information on patient leakage due to testing. Speaker: Marianne Fillion