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Join Beth Haynes, Director of Marketing at Regal Builders in Dover, Delaware, and members of the NAHB 55+ Housing Industry Council for a live discussion on April 16 at 1 p.m. ET. This Shop Talk will focus on effective marketing strategies for engaging the 55+ audience, including messaging tactics, follow-up techniques and ways to highlight the unique lifestyle offerings that resonate with this demographic. NOTE: This Shop Talk will be recorded for use on NAHB.org. By registering for this discussion, you agree to participate.