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INSME Academy - Social Commerce and Distribution Channels in China

China is a very attractive destination market for international companies as shown by the fact that in 2021, it was the largest partner for EU imports of goods (22.4 %). To enter such a huge and competitive market, it is fundamental to have a deep understanding of the peculiarities of this market and establish a clear distribution and promotion strategy.
In this webinar, Vincenza Caputo is going to offer a deep dive into the evolution of distribution channels in China, with a focus on FMCG. In particular, she will explain the main aspects to take into consideration while planning an omnichannel distribution strategy in China, giving her advices and practical tips to sell international products into China.

May 24, 2022 03:00 PM in Rome