Every library needs a social media presence. However, not all social media platforms are created equal. Each platform has its own audience with its own quirks as to how it interact with content. But, with so many choices, how do you know where to focus your library’s limited resources and staff time? In this one-hour webinar, learn which target audiences best match up to which popular platforms, and the important nuances of picking the right digital place for your marketing efforts.
Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.