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Business Education Workshop: Using Mailchimp for Effective Email Marketing
Email is still likely the BEST platform for delivering YOUR message.

Not just one email. But, ongoing communication with your target audience through their inbox.

Social media may seem sexier, but ultimately, reminding people regularly in a venue in which they're a bit more captive, works better. And, there is still power in it even if they don't open it and read it. Just seeing your name in their inbox gives you an edge when it comes to recall and recognition. You can even test subject lines and language which can be helpful as you move content across your other marketing channels.

In this workshop, Lisa Cain, PhD, will walk you through a deeper dive of how to use Mailchimp's features for more effective email marketing including:

A/B testing
Mailchimp's Analytics
Details in the Campaign Reports

Mar 22, 2023 09:30 AM in Pacific Time (US and Canada)

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