When the main goal is sales, it can be easy to forget public perception. But strong advertising and marketing messages incorporate both – sales hooks and brand-building messages. You can do both with careful work, strong market research and planning.
Whitney Albert, Director of Client Services
Whitney oversees a diverse roster of client strategy and provides ongoing support to her account teams in her role as director of client services at Obsidian. With more than 12 years of industry experience, the Little Rock, Arkansas, native takes pride in mentoring team members, navigating challenges and celebrating successes. When she’s not working, Whitney enjoys spending quality time with loved ones and friends – including her three nephews and young niece.
Murray Lace, Senior Account Manager
As a senior account manager, Murray handles PR efforts for a number of Obsidian’s clients, most of which are in the food, restaurant and hospitality industries. From media relations and influencer partnerships to social media strategies and grassroots efforts, the Arkansas native has helped clients grow brand awareness and increase revenue since starting at the firm in 2015. Outside of the office, Murray enjoys giving back as a TNPromise mentor and secretary of the Make-A-Wish Mid-South associate board.