Since Google's announcement to eliminate third-party cookies and Apple's changes that make Identifiers for Advertisers (IDFAs) significantly less valuable than before, marketers have become increasingly concerned about the cookieless future. The cookieless future is a shift in the digital landscape following Googles planned phasing out of third-party cookies in its Chrome browser (now 2023). It's easy to get lost in the hysteria of it all, even if it’s just a snippet of code that lives in a browser. Despite consumer privacy demands, people still want personalization. If you're a marketer relying on third-party cookies to provide targeted insights as they move through the web, what do you do next? How will we effectively track behavior? How can we continue to serve relevant advertising? What cookies aren't going away and how can we utilize them? Let's explore these topics and more in a roundtable general discussion on the cookieless future.