Strategies for engaging and retaining subscribers start with understanding those subscribers’ interests and behaviors.
We invite you to join a free 1-hour conversation at 3 p.m. ET on September 28 with Erik Zenhausern, Director of Acquisition and Retention at Newsday and Pat Leader, the Director of Audience and Consumer Revenue at the Spokesman-Review, facilitated by Gwen Vargo, API’s Director of Reader Revenue.
These two industry leaders will share ways they have revamped their retention strategies to reduce churn of digital subscribers.
Newsday will share how creating a new metric to measure what content subscribers read helped it understand subscribers’ interests. And how implementing an online process to “save” potential cancellations has proved twice as effective as traditional methods.
Spokesman-Review will share how its recently revamped “welcome series” of messages increased new subscribers’ engagement with content and reduced churn significantly. And it will detail the operations of its in-house “retention team” of customer service representatives, who receive financial incentives for saving subscribers from cancellation.
Registration is free and open to anyone whose job entails attracting and retaining subscribers to a news publication.