About the Session:
Storytelling is the fuel in the fundraising and communication engine of the modern nonprofit. Mission-driven storytelling has the power and potential to change hearts and minds around complex, difficult issues. Nonprofit leaders need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this session, global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit storytelling in the digital age, based on her bestselling book for nonprofits. Participants will leave confident and excited to begin collecting, crafting, and sharing stories for their organizations on digital channels.
About the trainer:
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions.
Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others.
Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.