Perhaps no term in modern businesses is as hot – or misunderstood – as purpose.
Is it a rallying cry? A tag line? A strategy? A culture-builder?
This interactive session will seek to answer these questions while sharing case studies, frameworks and principles for success. Topics explored will include:
Why the how is tougher than the why
Activating purpose throughout the business
The three types of purpose
Why purpose is 1% inspiration, 99% perspiration
This Chat will be led by Bryan McCleary. Following five years as Press Secretary to US Senator John Glenn, Bryan served for twenty years at P&G. His experience spanned PR, corporate communications, influencer marketing, crisis and issue management, executive visibility and speechwriting, employee engagement and global communications management.
Named official “dean" of PR at P&G, Bryan also led training around the world for marketers and communicators. Following P&G, Bryan served as a fellow at the Carter Center, Vice President for Communications and Creative at News America Marketing, and Chief Marketing Officer for United Way of Greater Cincinnati.
In 2021 he founded Relevance, Inc., helping build companies through communications that make people think, share, invest and buy.