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Attracting International Visitors to Your Byway

International visitors to the United States are looking for unforgettable travel experiences that they can't get anywhere else. That is exactly what makes your scenic byway so appealing to them - it is full of such unique destinations, attractions, events, and cuisine.

Learn how to make your byway even more attractive to such visitors, and how the U.S. Travel Association's IPW travel trade show (in San Antonio TX May 20 - 24, 2023) can play a significant role in helping you get in front of these important guests.

This webinar features Anne Klenke with the Creole Nature Trail All-American Road. She is also Vice President of Destination Development and Community Engagement for Visit Lake Charles/Southwest Louisiana Convention & Visitors Bureau, and an NSBF Board member.

Anne has worked for years to get her region and byway on the radar for international visitors, so she has plenty of ideas and tips to share.

We will also hear from Shari Bailey, the Director of Sponsorship for the U.S. Travel Association, a national, non-profit organization representing all components of the travel industry. Shari has also served with Connect Travel and Connect Travel Events, plus she was Director of Sales and Global Development for VISIT FLORIDA, the state’s destination marketing organization.

Finally, Tomás Rey with ReyRoyal.com receptive tour operator will also share some insights and ideas with webinar attendees.

Join us on Wednesday, February 1, 2023, at 4 p.m. Eastern.

There will be time for Q&A, including in the chat section during the event.

---->> A session recording will be available for those who register, including anyone who can't attend the live event.

Conversation moderators are Sheila Scarborough and Leslie McLellan with Tourism Currents, which is the preferred online training partner of the National Scenic Byway Foundation. Tourism Currents specializes in social media and digital marketing training for tourism, hospitality, and economic development.

Feb 1, 2023 04:00 PM in Eastern Time (US and Canada)