Please join us on December 9th as Melissa Kalimov - COO RISE Brewing Co. - chats with us about how she and the rest of the founders at RISE use insights to drive strategy and growth in an ever-changing ready-to-drink coffee consumer landscape.
RISE has a winning story at stores: a strong product lineup with incredible topline growth, a winning velocity at store level, and the highest repeat purchase rate in RTD coffee, even during a pandemic
This informs RISE's marketing strategy:
1) drive trial
2) grab customers at point of purchase
3) build loyalty -- then figure out what they want next, and repeat!
After Melissa's session, we'll hop into quick breakout sessions to discuss (a la #mrxpros format), and then come back together for a Q&A.
Finally, we'll introduce our new SOUTH CENTRAL Chapter Board and talk a little about some of the initiatives we have planned for our members in 2022.