Public Relations with Bill Corbet
The secret to business success today is showing how you are different, not that you are better or have the best products or services. Branding and PR expert Bill Corbett will share his secrets and strategies for business owners and leaders on ways to show how they are different. He will focus on how to use these differentiators to attract attention, build brand awareness and enhance profits.
Bill's discussion will focus on:
- Why is different better than best?
- What is a personal brand and how do you grow it?
- Advertising vs. PR and Expert Positioning.
- How to identify and leverage differentiators.