Pop any questions here and we'll get them answered at the end of the talk:

At the end of the day, once we have the cold hard data, don't we use our gut instinct to adjust things based on the data? Or am I missing a trick?

I’m getting value from this but I may have to leave the chat any minute for another meeting. Just a heads up so I don’t seem rude leaving half way through ☺️

If you are at the beginning of your PPC journey, how can we go about allocating a budget that works?

@Erica - no problem - recording will be on the website this afternoon & sent out via email next week x

£1 for £1 - how does PPC compare with Facebook advertising? Which one would bring the most ROI?

Hi everybody, great to meet you all. Connections are almost as good for us as sleep. Can we connect on LinkedIn? https://www.linkedin.com/in/naturalsleepremedies

Hi I am looking to do some ads for my business. can you email me prices. love what I am seeing. sadly I have to go. But will be listen thank u

If you're interested in the topic of hypnosis - feel free to connect https://www.linkedin.com/in/turan-mirza/

Question:We find that Google Ad Agencies assign junior/inexperienced account managers to new/small clients so that they learn their trade with these. This leads to underperformance and disappointment for clients. If the junior account manager is, however, good, then they tend to move to a bigger account, i.e. again disappointment for the client. How should we address this issue when speaking to a Google Ad Agencies?

Question:What are the minimum budgets that you would suggest?What are the typical agency management fees that you believe are reasonable?What are realistic ROIs that can be expected by brands that are not well known?

Question:Would you recommend to focus on 'Google Shopping' because it offers the best ROI?

Question:We have recently seen a presentation by an ad agency that suggested that re-marketing should be done 'off Google / FB' and that they can nowaday identify customer Personas from our data and re-target these 'off Google / FB'. What is your view on this?

Question:You have not yet mentioned advertising on:- YouTube- Gmail- DisplayDo you not recommend advertising there? Do they perform better/worse than Google Shopping / Search?

Question:Copy of slides available, rather than recording of the webinar?

I have to leave in a moment to prepare for a meeting due at 10.30, but thank you very much for the content.

@Doug - our pleasure. The recording will be up on the website later today and will be sent out next week :)

https://unlockdmarketing.com/unlockd-bco-seminars/

Question:Is there a way of using Google Adwords to develop 'Buying Personas'? FB is great for interests,... and Google is great for keyword research. Neither seem to offer tools to identify 'Buying Personas'.

Could you explain the process of how budget is spent? E.g) If you have a daily budget of £20 but in one day you only receive 1 click thru, will that 1 click cost £20? How is the budget distributed/spent?

Yes, here

Just sequential

yes, here

yess still here :)

Sorry - puppies don't like the postman

Hi Matt. What's your company fees like?

OK. Thank you so much. Bril

matt@ppcgeeks.co.uk - email address

Thank you.

How does free audit work - do we give you permissions to access our account - or you walk though it over a zoom call? or other?

-How do customer lists work with GDPR? Like we have a database of clients but are we able to utilise their info?

I’m off but thank you so much for the presentation, learned a lot or rather found out how little I knew about PPC! Looking forward to the slides and I'll probs be in touch! 🙂

Thanks Maggie :)

Question:Customer Match sounds great. Should the list of customers be split by product, i.e. so that Google can target customers similar to those that have bought certain products? Would this work for Search, Shopping, YouTube, Gmail, ...?

Thanks!

That was great, thanks Matt and Jordan

thanks

Thank you Maat and Jordan for this seminar. Great information. Thank you.