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Unlockd Zoom Seminar - Matt Ramsay from PPC Geeks: Practical tips to improve your PPC performance - Shared screen with gallery view
Jordan James
10:26
Pop any questions here and we'll get them answered at the end of the talk:
Feel Hypnosis
13:47
At the end of the day, once we have the cold hard data, don't we use our gut instinct to adjust things based on the data? Or am I missing a trick?
Erica Pham
19:42
I’m getting value from this but I may have to leave the chat any minute for another meeting. Just a heads up so I don’t seem rude leaving half way through ☺️
Maggie Strumelieva
19:52
If you are at the beginning of your PPC journey, how can we go about allocating a budget that works?
Jordan James
20:38
@Erica - no problem - recording will be on the website this afternoon & sent out via email next week x
Doug - www.NaturalSleepRemedies.com
22:53
£1 for £1 - how does PPC compare with Facebook advertising? Which one would bring the most ROI?
Doug - www.NaturalSleepRemedies.com
29:51
Hi everybody, great to meet you all. Connections are almost as good for us as sleep. Can we connect on LinkedIn? https://www.linkedin.com/in/naturalsleepremedies
Jermaine Johnson
35:19
Hi I am looking to do some ads for my business. can you email me prices. love what I am seeing. sadly I have to go. But will be listen thank u
Feel Hypnosis
36:46
If you're interested in the topic of hypnosis - feel free to connect https://www.linkedin.com/in/turan-mirza/
huib maat
37:06
Question:We find that Google Ad Agencies assign junior/inexperienced account managers to new/small clients so that they learn their trade with these. This leads to underperformance and disappointment for clients. If the junior account manager is, however, good, then they tend to move to a bigger account, i.e. again disappointment for the client. How should we address this issue when speaking to a Google Ad Agencies?
huib maat
38:33
Question:What are the minimum budgets that you would suggest?What are the typical agency management fees that you believe are reasonable?What are realistic ROIs that can be expected by brands that are not well known?
huib maat
39:06
Question:Would you recommend to focus on 'Google Shopping' because it offers the best ROI?
huib maat
41:03
Question:We have recently seen a presentation by an ad agency that suggested that re-marketing should be done 'off Google / FB' and that they can nowaday identify customer Personas from our data and re-target these 'off Google / FB'. What is your view on this?
huib maat
43:49
Question:You have not yet mentioned advertising on:- YouTube- Gmail- DisplayDo you not recommend advertising there? Do they perform better/worse than Google Shopping / Search?
huib maat
47:42
Question:Copy of slides available, rather than recording of the webinar?
Doug - www.NaturalSleepRemedies.com
50:26
I have to leave in a moment to prepare for a meeting due at 10.30, but thank you very much for the content.
Jordan James
50:57
@Doug - our pleasure. The recording will be up on the website later today and will be sent out next week :)
Jordan James
51:06
https://unlockdmarketing.com/unlockd-bco-seminars/
huib maat
51:41
Question:Is there a way of using Google Adwords to develop 'Buying Personas'? FB is great for interests,... and Google is great for keyword research. Neither seem to offer tools to identify 'Buying Personas'.
Louise Evans
54:23
Could you explain the process of how budget is spent? E.g) If you have a daily budget of £20 but in one day you only receive 1 click thru, will that 1 click cost £20? How is the budget distributed/spent?
huib maat
55:11
Yes, here
huib maat
55:22
Just sequential
huib maat
01:00:51
yes, here
Louise Evans
01:01:06
yess still here :)
Jordan James
01:04:32
Sorry - puppies don't like the postman
Pat Clough
01:07:00
Hi Matt. What's your company fees like?
Pat Clough
01:07:34
OK. Thank you so much. Bril
Matt Ramsay
01:07:36
matt@ppcgeeks.co.uk - email address
Yvette Reinfor
01:07:46
Thank you.
Feel Hypnosis
01:08:26
How does free audit work - do we give you permissions to access our account - or you walk though it over a zoom call? or other?
Louise Evans
01:10:19
-How do customer lists work with GDPR? Like we have a database of clients but are we able to utilise their info?
Maggie Strumelieva
01:12:56
I’m off but thank you so much for the presentation, learned a lot or rather found out how little I knew about PPC! Looking forward to the slides and I'll probs be in touch! 🙂
Jordan James
01:13:11
Thanks Maggie :)
huib maat
01:13:57
Question:Customer Match sounds great. Should the list of customers be split by product, i.e. so that Google can target customers similar to those that have bought certain products? Would this work for Search, Shopping, YouTube, Gmail, ...?
Steve Pett
01:14:46
Thanks!
sam@elliottfootwear.com
01:15:01
That was great, thanks Matt and Jordan
Charlotte Kong
01:15:04
thanks
huib maat
01:15:05
Thank you Maat and Jordan for this seminar. Great information. Thank you.