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Advanced Building Technologies Technical Workshop - Shared screen with speaker view
Jay Murdoch
For Jessi - how can you help EE/EE/Climate geeks de-geek messaging so it can be understood, be sticky, and be repeatable for target audiences,,, the lay person? Policy makers have maybe 15-30 seconds to decide if what’s being pitched matters to them. I often ask for USA Today like graphics or pictographs to convey a position. Thx!
Alison Lindburg
Love this question, and I'll let Jessi answer herself as well, but we had a few visuals in yesterday's Decarbonization session that might be helpful. For us at MEEA - Efficiency First is the most important when tackling decarbonization in buildings because leaky/inefficient buildings waste the energy we are trying to clean. It needs to be a combination of BOTH efficiency and renewables, and there are policies and programs already available to help tackle this issue. Can't wait to hear what Jessi suggests!
Alexis Troschinetz, CERTs (MN)
Regarding Jay's questions, in addition to what Jessi might say, another great place to learn about what compels action / informed decision-making with messaging is at the Behavior, Energy and Climate Change Conference, taking place next week (virtually, pay to attend), but they have archived materials and webinars throughout the year.
jessi wyatt (s/her), GPI
Jay, what a great question! I also love Alison's point about mitigating waste; I think people respond so intuitively to thinking about system optimization - how can we clean up the way we're using our resources to maximize efficiency? Heat pumps will often be an attractive answer. We're going to be heating and cooling our buildings; while it'd be great to build to size and think smart on the upfront about how we design efficient new builds, we're still inevitably dealing with an existing inefficient, and in some places very aged building stock. I think graphics that show energy consumption by device type on a consistent scale ($/sq. foot, or MMBtu/sq. foot) and the proportional difference can be extremely impactful. In that way, HPs "speak" for themselves, so to speak! (1/2)
Jay Murdoch
Thx Alison & Alexis! My experience, as a designer, builder & remodeled,, and in a home performance start up (that crashed), and studying behavioral economics, is that perceptions and human nature - not facts often drive decision making. So while I myself need to de-geek my pitches, I need to understand the nature & interests of my audience. Crazy jujitsu! This subject would make for a fascinating & entertaining panel at a future conference,,, possibly with some role playing. Maybe with Jerry Springer show guards for effect.
jessi wyatt (s/her), GPI
We'll dissect this further in the breakout, I imagine, but many barriers to HPs in our region (to my understanding) are coming from remnant myths around HPs ability to perform in cold climates and lack of education/awareness around the technologies tremendous advances to provide system needs even in the most northern parts of our region. Case in point, that "magic threshold" of 10 degrees is often the first and only thing people hear about heatpumps, which can be an immediate mental “nope,” unaware that not only has technology made heat pumps accessible to temperatures as low as -15/-20 degrees, but that there are also innovative back-up options that still preserve the efficiency gains (though will obviously complicate some of the economics). Back to your point about quick and snappy visualizations, I think also showing those wedge diagrams on the potential energy consumption reductions associated with widespread installs, as well as the emissions reductions. (2/2)
Anna Connelly - MEEA
If you’re having an issue choosing a breakout room, please let me know what room you would like to join and I can assign you that room.
jacqui bauer
I’d like to be in the water heater discussion!
Patricia Chawla
Water heater room please
Patricia Valero
Water heater discussion, please
Alexis Troschinetz, CERTs (MN)
Some links I prepared for today's discussion, in case you want to dig in more: 1) CERTs - explains the basics of heat pumps (including what makes a cold-climate heat pump), options, next steps to install one, and stories of others doing it:https://www.cleanenergyresourceteams.org/ashp2) MN Air Source Heat Pump Collaborative - detailed resources and training for contractors and a just-launched preferred contractor network: https://www.mnashp.org/3) Switchover temps for back-up heat based on cost-effectiveness (not technical abilities of equipment): https://static1.squarespace.com/static/5eebc734f52c736dceefa2ec/t/613a49d2020e0922d1401af1/1631209939451/Economic_Balance_Point_ASHP_Chart.pdf4) Energy Circle webinar on search terms and what to call heat pumps: https://www.energycircle.com/marketing-heat-pumps-what-keyword-search-data-tells-us-about-consumer-mindset
Michael DeWein
Multiple potential barriers to adoption AND implementation
Kurt Schultz (he/him) City of Saint Paul
Excellent Session!
jacqui bauer
Thanks so much! Really great, informative session
Ian Blanding
Thanks everyone!
Alison Lindburg - MEEA
Alexis Troschinetz, CERTs (MN)