Unlockd Zoom Seminar - Anna Lundberg: Building your personal brand - Shared screen with speaker view
Who can see your viewing activity?
"wire on the way" (a few clients tell me that too)
US banking system is old school
A lot of clients are uncomfortable with it and hide behind the logo
I am on the fence
Very unBritish -
Have a fashion brand but I’d like to show more of myself and talk about important things
I've been a brand since I was a child (family business) and I need to take control of it
I was on the fence but now looking to be more visible as the founder
I tend to prefer promoting my authors instead of myself directly.
I have prompted my brand but people are only buying me reslly
I have been a bit of a live wire in my life and worry if I became a known brand what skeletons will come out 😂😂😂 the media would have a field day with my family 🙈
Im on a new pathway having just published a book so its new to me but need one
Faye has a great story - ex-model (and gorgeous)
thanks Jordan ☺️
It's the hats
Elon Musk (not necessarily a good brand)
Do we have this recording
elon just bought into twitter
elon musk 😃
Bethenny Frankel (but I'm a RHONY fan)
For us - it's credibility and trust. We offer a disruptive model (and some people are unsure)
Allow for more opportunities, especially with other businesses for example.
Reaching more families who are about to need us
More engaged customers and create a community
Law firm working for start-ups. I have spent years trying to move the emphasis from me to firm to allow firm to grow. Now Iv realised that people want to interact with a person. Trust and knowledge.
I’m launching a mobile app for the beauty industry, I was a model and also trained in aesthetics and set up an aesthetics training academy so i feel it gives me credibility but i also have an interesting back story of overcoming a lot of adversity etc which could be considered motivational to other entrepreneurs
I'm a therapist and cos h and when I ask why client chose me they say my picture..
motivational speaker now based on my book so I need to have an authentic brand, credibility
lol it’s ok 😂
No - my photos have hair! haha
Not yet - need a recommendation!
My photo is ten years old. I had more hair
all of my pics are too posed
like model shoots
Jordan maybe you could offer a shoot day for clients with a photographer. Shoot us all in one day for a fee
I help start-ups on the legal side get launched and raise investment
very good idea
I help disabled children and adults to be mobile and integrated in mainstream life
helping heal heartache...The Love Coach
SOS Beauty allows customers to request beauty treatments within their local area, beauty businesses registered for a free profile on our platform can respond with a tailored quote and availability saving the customer time making multiple enquiries
I create tech that solves problems for specific industries
yes lots of different
Need to leave, hopefully I can get the recording
Recording on the website today and going out via email next week
How effective would you say podcasts are?
I’m featuring on podcasts with partner organisations for example the beauty industry main insurance company have one and I will be a guest to talk about the mobile app which will be good exposure to my target audience
I see you wrote a book. How did u use that to promote your brand? Did it help?
I find my book lends credibility when asked to do speaking or radio
That was great, thank you!
How do u deal with competing brand priorities. For example, my primary brand is successful expert lawyer for start-ups, but I also want to build a brand in more of a political sphere
Thank you so much Anna!
I can ask another one
Do you offer consultation
like a one to one to establish my brand
I have a lot of elements of my story feel i would benefit from a session of condensing my story
Thank you for a great Seminar Anna and Jordan
also working out which bits do i want to make public and which bits do i want to keep to myself
I really struggle to go digital in terms of videos etc..I know it's holding me back but I just don't like it ..had some training etc but I freeze at the thought
Thanks for this Anna, it was super interesting to hear about personal branding.
I struggle with soft marketing, especially when it comes to selling your personal brand - how can you avoid being too assertive?
Could you send me the details of your consultation sessions
www.speak2impact.com - Susie
Have to go now, but thanks so much Anna. Id also like to contact Jordan, if you can contact me on email@example.com
Thank you so much, found this very useful!
thank you both
Thank you so much! Lots to think about.