Overcoming Economic Headwinds with Continuing Education: 4 Strategies to Boost Membership Value - Shared screen with speaker view
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Cost of in person events.
We have now moved to smaller in-person events rather than a large conference.
Targeted to specific practice area.
Soup as well!
Rita Afeltra, COS
We surveyed members about the content they are interested in having; the speakers. Also the factors that impact their choice of CE.
I like the idea of segmenting our members and providing niche courses.
Surveying members, focus groups, on-going discounts on current education offerings, increased marketing
Thanks so much Laurelle. Great session.
Thanks so much, Laurelle! And for all the participants who joined us today!