Join Larry Weiss, CPA(Ret), CEPA®, CPBA, President of Weiss Advisors, and 30+ year entrepreneur and dental laboratory expert along with Zahn Dental, for Part 1 of a two-part series, as he explains how to navigate and analyze different business initiatives. Larry will be discussing how you too, can be successful with a well-planned business strategy by using his step-by-step implementation process for your lab. Take advantage of getting exclusive knowledge that has been offered in his educational seminars and conferences throughout the dental industry right here on the Zahn Academy platform!
In Part 1 of this series, we will use the example of the Trusana Complete Arch, a fixed implant prosthesis. Let his experience and expertise guide you through goal setting, planning, forecasting, and implementing your strategies.
Topics covered in workshop series 1:
1. New Product Introduction
2. Market Segmentation & Targeting
3. SWOT Analysis
4. Budget and Scorecard
5. Marketing Plan and Action Plan – Trusana Complete Arch Case Study
6. Finalize Plan
7. Ready to Launch
*CE credits for Zahn webinars and education events are registered with The National Board for Certification in Dental Laboratory Technology (NBC CDT). For letters of attendance for submission consideration to other board accreditations please contact Fran Parathyras at email@example.com