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Business Strategies: Implementation of New Process: Workshop 2 (Series 2 of 2)
Join Part 2 of our Workshop Series on Business Strategies with Larry Weiss, CPA(Ret), CEPA®, CPBA, President of Weiss Advisors, 30+ year entrepreneur, and Dental Laboratory expert. Learn from Larry as he continues to analyze and navigate the implementation stages of your business strategy. In Part 2, we will use the example of the Trusana Complete Arch, a fixed implant prosthesis, with target marketing tactics. Let his experience and expertise guide you through launching successful business strategies. Take advantage of getting exclusive knowledge that has been offered in his educational seminars and conferences throughout the dental industry right here on the Zahn Academy platform! (Part 1 available On-Demand, Zahn Academy)

Topics covered in part 2:
1. Launch of Trusana Complete Arch, a fixed implant prosthesis
2. Perform 30/60/90 - day reviews
- Complete scorecard
- Review segmentation &targeting
- Quality and execution of marketing plan
3. Adjustment and repeat cycles
4. Strategic planning 4 – 6 Months

*CE credits for Zahn webinars and education events are registered with The National Board for Certification in Dental Laboratory Technology (NBC CDT). For letters of attendance for submission consideration to other board accreditations please contact Fran Parathyras at fran.parathyras@henryschein.com
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