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Unlock Data Potential to Drive Omnichannel Growth
Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers.

Organizations must have real-time, granular visibility of inventory, consumer preferences, and demand across all channels (direct, indirect, and e-commerce) to provide an unrivaled customer experience and drive business growth. And each channel presents its own unique set of challenges.

With the rise in e-commerce demand signals have become further fragmented, it is even harder to fulfill demand without accurate, timely consumer off-take data. The result is lost sales, high penalties, low brand reach, suboptimal growth, and profitability.

During this webinar, we will discuss how enterprises can gain visibility, unlock supply chain potential and stay on top of the game irrespective of the sales channel:

- Laying the data foundation to get near real-time sales and inventory insights across channels

- Mining the e-commerce data – how a leading CPG company is able to turn this to their advantage

- Building effective processes for demand forecasting and to drive competitive business growth

00:51:00

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Speakers

Russell Goodman
Senior Editor @SupplyChainBrain
Russell W. Goodman is senior editor of SupplyChainBrain. Goodman previously directed editorial coverage for two leading international commerce magazines, Foreign Trade and International Business. Goodman was managing editor of the Journal of Defense & Diplomacy, a Washington-based bimonthly that reported on and interpreted the interplay between security and political issues. From Washington, Goodman, as editor-in-chief of Middle East Insight magazine, directed coverage of business and political affairs in that critical part of the world. He also developed and edited Eastern Europe Law Week, a newsletter that covered legal reform in post-Soviet Europe.
Praveen Kombial
Vice President & Global Sales Head @EdgeVerve Systems
Praveen’s mandate is to leverage Artificial Intelligence and Emerging technologies to build and launch products solving for specific business problems for industries globally. At EdgeVerve, Praveen leads a highly talented team of Account Managers, Engineers and Product managers in building an ecosystem of Products addressing industries and functions such as Consumer Packaged Goods and Supply Chains, Financial Services and Insurance. Prior to Infosys, Praveen spent many years at GE Capital and GE Money in India and did a gamut of functions and roles across retail finance, corporate leasing and risk management. With his background across core Industry domains and the evolving cutting-edge technology landscape, Praveen is at the forefront of driving change and brings a practitioner’s view to translate concepts to reality.
Suresh Prahlad Bharadwaj
AVP & Global Product Head-TradeEdge @EdgeVerve
Suresh has vast professional experience in product management, strategy and business process consulting in the Retail-CPG industry. He has led successive technology startups to significant value by creating globally recognized products and platforms in the areas of warehouse management, logistics and sales execution. His emerging markets experience has been a key driver in delivering frugal innovation within the consumer goods value chain. A great motivator and mentor, Suresh is an entrepreneur and a co-founder of Manhattan Associates (NASD:MANH), a global leader in supply chain solutions.

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