Last year, the National Credit Union Administration analyzed Home Mortgage Disclosure Act data and found that, on average, mortgage loans originated by credit unions carry lower interest rates than those originated by other types of lenders. In short, for the average consumer, there’s no better place to get a mortgage than with a credit union. So why is it that fewer than 1 in 10 U.S. mortgages originate at a credit union? To attract new members, convert more members into mortgage holders, and retain members holding mortgages, credit unions need a proactive strategy for bringing relevant loan options to members’ attention at the most opportune time — otherwise, they’ll lose those opportunities to massive mortgage lending companies with poorer loan offerings but vastly larger marketing budgets.
Join Jennifer Cowles, Chief Lending Officer at LUSO Federal Credit Union and Alex Kutsishin, CEO at Sales Boomerang, as they reveal how Credit Unions can compete and win in the digital era against the biggest mortgage lending companies in the USA and win the hearts of members for all their mortgage needs.