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Which B2B Voice of Customer Skills Boost NPD Success
Join Dan Adams, founder of The AIM Institute, as he presents landmark research on which voice of the customer skills make an actual difference in new product development results. This is the first-of-its-kind research linking VoC skills to new product success, and Dan will make specific recommendations for which VoC skills and capabilities will deliver the greatest ROI.

Key take-aways:

• See the research linking VOC skills to understanding customer needs & new-product success.
• Learn which VOC skills separate the winners from losers… and why they matter.
• Explore 10 ways to virtually eliminate commercial risk in the front end of innovation.
• Understand 10 Ways to better engage & impress B2B customers during interviews.

ISEA members will receive a copy of the new research report after the webinar.

Feb 16, 2023 12:00 PM in Eastern Time (US and Canada)

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Speakers

Dan Adams
Founder @The AIM Institute
Dan Adams, founder of The AIM Institute, is the author of New Product Blueprinting, the Awkward Realities blog, and the popular 50-video series, B2B Organic Growth. He is a chemical engineer with many patents and awards, including a listing in the National Inventors Hall of Fame. Dan has taught his B2B innovation methods to tens of thousands of B2B professionals globally, lectured at many leading universities, and is a popular industry keynote speaker.