Have you ever wondered how your digital marketing budget compares to that of your peer institutions? Your competitors? Are you curious about how to best structure your marketing and communications office to keep up with an evolving digital landscape?
In our white paper, “Benchmarking Digital Marketing in Higher Education,” we explore how colleges and universities organize themselves for digital marketing, who executes the work, how they fund it, and how they use various platforms. According to this research, approximately 80% of higher ed institutions have a budget for digital marketing -- but how are they using it, and more importantly, what’s working?
In this hourlong, live webinar, we share key findings from the white paper and as well as walk through two institutional examples of advanced digital marketing strategies.
Meet the Experts:
- Tony Dobies, Senior Director of Marketing at West Virginia University
- Tera Buckley, Director of Web & Multimedia Marketing in the Division of Marketing & Communications at the University of North Dakota
- Daniella Nordin, Director of Marketing at mStoner