The Covid pandemic while bringing travel to a standstill also brought about a shift in the minds of the consumer globally and within the country. Research conducted by Booking.com in 2020 reveals that 96% of Indian travellers identified sustainable travel as important to them, while 76% said they were more determined to make sustainable choices when looking to travel in the future. However, 39% of Indian travellers do not know how or where to find sustainable travel options and 54% think there aren’t enough sustainable travel options available.
Sustainable tourism, responsible travel and ecotourism are concepts now many in the tourism sector talk about. These terms are largely misunderstood and interpreted in many different ways. More importantly they are equated to only “being green” and “environmental conscious”. How does the industry, stakeholders in destinations, policy makers and tourists build their understanding on what is sustainable tourism and sustainable travel options?
Already being used in India, the GSTC Criteria serve as the global standards for sustainability in travel and tourism. The Criteria are used for education and awareness-raising, policy-making for businesses and government agencies and other organization types, measurement and evaluation, and as a basis for certification.
* Mr. Arvind Singh, Secretary, Ministry of Tourism, Government of India
* Mr. Randy Durband, CEO, GSTC
* Mr. CB Ramkumar, Board Member & South Asia Director, GSTC
* This is a public webinar for participants from India, organized by the GSTC India Working Group.
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. www.gstcouncil.org