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How to Recession Proof Your Aesthetic Practice and Survive the Upcoming Storm
Don’t let the upcoming recession affect your aesthetic practice. Join us as award-winning practice management experts, Jay Shorr and Mara Shorr, join forces with CEO and founder of Incredible Marketing, Sam Peek, to discuss the steps every practice should take to weather the storm. Learn the benefits of finding your target audience, marketing tactics to implement and how to rise above the crowd and make your practice stand out so you can keep patients coming. Don’t wait and see. Be prepared and ready!

00:50:00

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Speakers

Mara Shorr, BS, CAC II-XVI
Partner @Shorr Solutions
Mara Shorr is a partner at Shorr Solutions, a national consulting firm assisting aesthetic medical practices with their operational, administrative and financial health. Bringing more than a decade of marketing, communications and HR experience to her clients, Mara co-led Shorr Solutions to win the prestigious 2018, 2019 and 2021 Best Practice Management Company Awards from The Aesthetic Guide. She served as an editorial board member for DERMASCOPE magazine, writes for numerous aesthetic industry publications and is a respected speaker for nearly a dozen aesthetic industry conferences every year. In 2019, Mara lectured as an Epionce skincare National Training Advisor and was recognized by The Aesthetic Guide magazine as one of the “Women to Watch” in 2020. From 2017 to 2022, Mara co-led Shorr Solutions to win the Top Aesthetic Service Provider Award from Aesthetic Everything, the largest network of aesthetic professionals in the world.
Jay Shorr, BA, MBM-C, CAC I-XVI
Founding Partner @Shorr Solutions
Jay Shorr is the founding partner of Shorr Solutions, a national award-winning consulting firm assisting aesthetic practices with their operational, administrative and financial health. Jay served as the Vice President of Operations and Practice Administrator for a leading board-certified dermatologist and cosmetic surgeon in South Florida and has previously held partnerships in two leading South Florida plastic surgery centers. Since 2017, Jay serves as the only non-medical appointee on the Scientific Advisory Board for The Aesthetic Show, and co-led Shorr Solutions to win The Aesthetic Guide’s prestigious 2018, 2019 and 2021 Best Practice Management Company Awards.   A respected veteran in the conference lecture circuit and trusted author, Jay co-led Shorr Solutions to win the Top Aesthetic Service Provider Awards from Aesthetic Everything in 2017-2022 and won The Aesthetic Guide's highly esteemed and distinguished 2021 Lifetime Achievement Award.
Samuel Peek
Chief Executive Officer @Incredible Marketing
Sam Peek is a digital marketing strategist and thought leader in the medical marketing space. He is the founder and CEO of Incredible Marketing, a digital marketing agency specializing in all things healthcare. With over 15 years of experience in the medical field, Sam is one of the most sought-after speakers in the world, presenting on various topics related to digital marketing, privacy, and technology. He has given over 250 talks at conferences across the globe, worked with over 1000 practices in 22 countries, and provided consultation to Fortune 500 companies. Although he has an educational background in law, his true passion lies in digital.