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Make Strategic Planning Your Superpower
As 2023 approaches, we start working on our strategic plans. Instead of dreading this time of the year, we've put together a great webinar to inspire you and your team as you begin planning your best year yet. Join us for our Strategic Planning webinar on October 26th at 1:00 PM as our Strategic Planning Super Hero Panel takes the floor and shares their strategic planning powers with the audience to make your 2023 the best it can be! We have Sarah Kinard (The Flamingo Project) and Will Swearingen (Zweig Group).


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Sarah Kinard
Head Bird @The Flamingo Project
Sarah is the founder of The Flamingo Project, a Marketing Strategy consultancy designed to GROW existing firms and LAUNCH new businesses. Sarah is a marketer who found herself at an architecture firm over 20 years ago learning the craft of architecture and the politics of development. Who knew this first professional job would ignite a passion for placemaking and the impact planning and design make in our communities? Flash forward a couple years, Sarah was invited to join an architectural firm with a 60-year reputation in public K-12 work to begin a regional higher education practice. What a thrill and adventure it was to build something that required research, remessaging, repositioning and pursuit strategy for a 60-year old firm! Sarah was successful and took that model “on the road” to all the firm’s offices across the US. 7 in total. Read more: https://theflamingoproject.com/about/#bio
Will Swearingen
Director of Ownership Transition @Zweig Group
Will Swearingen is Zweig Group’s Director of Ownership Transition. Will works closely with management teams of AEC firms across the US to analyze and develop ownership transition plans, ranging from simple transactions to complex projects that require a great deal of modeling, stakeholder education and strategic thought. He analyzes and reports on the data AEC managers need to run successful firms. By developing benchmarking tools and compensation programs for transition planning, Will empowers leaders to be change agents in order to carry out their strategic initiatives. Will’s initial role with Zweig Group was to lead the research department and bring cohesion to the vast repository of industry data collected each year. Will earned his Bachelor of Science in Biology from the University of North Carolina and his Master of Business Administration with a focus on Entrepreneurship from the University of Arkansas.