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Generation Z and Millennials in 2023: Insights About Their Future, Finances and Employment

Leger’s 2023 Youth Study, which surveyed over 3,000 members of Generation Z and millennials, has the answers. We are pleased to present the 5th edition of this annual study, which is the largest Canadian survey ever conducted on these generations. We invite you to join us for three free webinars that will share insights about their finances, future and employment. This study’s insights are a must have for any company seeking to understand how to connect with Generation Z and millennials in 2023.

Insights About Their Finances (November 30, 2022, at 12 p.m. EST)
Presented by Allan Dawe, Vice-President, Vancouver and Nikolas Lopez, Senior Research Director

Insights About Their Future (December 7, 2022, at 12 p.m. EST)
Presented by Allison Watson, Associate Vice-President and Alanna Meyer, Research Director

Insights About Their Employment (December 14, 2022, at 12 p.m. EST)
Presented by Allison Watson, Associate Vice-President and Nikolas Lopez, Senior Research Director

These webinars are free to attend, but you must register to participate.
You can choose to attend one or more of the following webinars.

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Nikolas Lopez
Senior Research Director @Leger
As a senior research director on the Communications and Public Affairs team, Nikolas is responsible for executing qualitative and quantitative research projects. Throughout his career, he has worked in public affairs research, advising clients on messaging strategies, communication plans and how to interpret public opinion.
Allison Watson
Associate Vice-President, Edmonton @Leger
Allison has been part of Leger’s Alberta research team for over 10 years. In her decade of market research experience, Allison has taken a special interest in qualitative research, including in-depth interviewing, focus groups and public engagement. Outside of qualitative research, Allison has a passion for brand image, market and public opinion analysis and campaign and advertising evaluation. Allison’s clients range from large public sector organizations to smaller community-focused not-for-profits. Regardless the size or scope of a project, Allison has been committed to meeting and exceeding clients' research needs for over 10 years. She is always looking for the most innovative ways to present results to her clients, and her curiosity and desire to understand information serves Allison well in conducting market research that addresses clients’ needs and helps them make the best decisions from the results.
Alanna Meyer
Research Director @Leger
Alanna is a true mixed-methods researcher, with experience spanning from the fourth-largest global research firm to the digital and advertising space. Having worked with national and international brands such as AT&T, BMW, Norwegian Cruise Line and BCLC, she is passionate about understanding people and helping her clients build products and experiences that improve people’s lives. At Leger, Alanna leads a diverse range of projects in the public and private sectors, as well as Leger’s Tech and Innovation Series, a survey series that explores the technologies that are shaping our future. The breadth of Alanna’s experience allows her to understand consumers from all angles, take creative approaches and solve problems with data-driven recommendations. She has expertise in quantitative, qualitative and user experience (UX) research (ranging from global segmentations, to focus groups, to website testing).
Allan Dawe
Vice-President, Vancouver @Leger
Allan Dawe is a vice-president at Leger’s Vancouver office and is responsible for helping develop Leger’s next generation of researchers in Vancouver. With over 16 years of market research experience, Allan has specialized in conducting advertising and brand equity research over his career for both local and national clients. He brings a wealth of experience in both quantitative and qualitative approaches that can help clients take their campaigns and brand to the next level.