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Webinar: How D2C and Retailers Can Drive Down the Cost of Acquisition and Increase Lifetime Value Without Sacrificing Engagement
Description
In the current endemic market where consumers are calling for higher regulations on data privacy while requesting deeper personalization from brands, it is no wonder the costs of acquisition is on the rise. For many Retail and D2C brands, it is imperative to implement mythologies that reduce the cost of acquisition without sacrificing engagement and loyalty of their audiences.
Time
Apr 13, 2022 12:00 PM in
Eastern Time (US and Canada)
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Hi there, You are invited to a Zoom webinar. When: Apr 13, 2022 12:00 PM Eastern Time (US and Canada) Topic: Webinar: How D2C and Retailers Can Drive Down the Cost of Acquisition and Increase Lifetime Value Without Sacrificing Engagement Register in advance for this webinar: https://us06web.zoom.us/webinar/register/WN_YysbO67aQNqZx_vGPulSGA After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Jay Kulkarni (Founder and CEO @Theorem Inc) Jay Kulkarni founded Theorem, Inc., in 2002. Over the last 12 years, Kulkarni has been the driving force behind the company’s extraordinary expansion. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. As a veteran in the online advertising space, Jay is published by several leading trade publications and is a participant in the digital marketing conference circuit. Sucharita Kodali (VP, Principal Analyst @Forrester, Guest Speaker) Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF. Dersu Rhodes (VP of Brand Marketing @MUD\WTR) Dersu Rhodes is a multi-faceted storyteller, creative director, and media fanatic. Previously Creative Director at VICE Media and before working for agencies like Tool, Media Arts Lab, Stopp, Media Monks, and Vitro - Dersu has immersed himself in the world of documentary, editorial, and experiential content for nearly two decades. Raised by creative hippy parents in Montana, Dersu didn't have a television until he was nine. From a quiet yearning to fit in as a child and to connect with others, a necessity for storytelling emerged. Following the trail of inspiration, Dersu is constantly rethinking how we can create meaningful experiences and instigate positive change leveraging brand and content. Morgan Usarzewicz (Director of Brand Development and Sales - Walmart Beauty Division @American International Industries) Morgan Usarzewicz is the Brand Development and Sales Director for American International Industries with over fourteen years of experience working in the beauty industry. Morgan specializes in the Development of Consumer-Packaged Goods, Strategy, Marketing, Merchandising and Retail Sales. Her passion for the beauty industry and positive attitude is what makes her a powerful force in the workplace and encourages others to work hard and succeed. Morgan is inspired by the ever-evolving industry and challenges that it throws her way. Her mission is to meet and exceed the demands of customers by creating what they want, when they want, how they want it.
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