SEM, SMM, SEO, CPM, CPC?? OMG!
Digital Marketing is not just a bunch of acronyms!
Join the Fundamentals of Digital Marketing for Associations webinar to learn a foundation for what digital marketing is and how it can help your association reach new audiences and convert them into loyal members.
This webinar will take you through the basics, keeping things clear and actionable. We’ll learn frequently used terms of digital marketing, dive into the latest online trends and review key digital marketing channels and how you might use them.
• Get a basic understanding of key digital marketing channels, such as search engine marketing and SEO, social media, email marketing, content marketing and more.
• Learn key digital terminology, digital marketing objectives and KPIs
• Understand the difference between inbound and outbound marketing
• Know how digital marketing help you understanding your audience better.
Attendees who attend the LIVE workshop will receive a free copy of the Membership Digital Journey Workbook, a detailed step-by-step guide of creating member personas and mapping out the member digital journey.
If you want to learn more about the fundamentals of digital marketing in the membership context, get an introductory insight into the key channels and get up to date with latest lingo and concepts, this webinar is for you.
Even if you can’t attend the Live Webinar, make sure to register and you will receive a copy of the recording after the session.
This webinar will be held on Tuesday 16 November at 9.30am QLD (10.30am NSW & VIC | 12.30pm NZ).