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How Final Mile TMS helps you control costs, capacity, carbon, and customer delivery experiences
Final mile delivery volumes continue to increase with parcel shipments expected to double by 2026. Meanwhile, carrier rates are rising because of constrained carrier capacity, driver shortages, and higher fuel costs. Consumers are demanding a wider variety of free delivery choices like same-day and over the threshold. Not to mention more sustainable deliveries.

If online sellers don’t make and meet these delivery promises and expectations, they will lose customer brand loyalty and will be unable to compete in the surging B2C eCommerce market.

In response, shippers and their service and technology partners are implementing omnichannel delivery strategies and diversifying their carrier mix. But these require more extensive planning and decision support throughout the order-to-delivery cycle, especially for shippers and shipping technology that rely on a primary parcel carrier with unlimited capacity. They need to more quickly add carriers and more cost-effectively manage a more complex distribution chain.

What you will learn:
- What are the five final mile value pillars, and why they matter in the B2C delivery economy
- How to apply freight shipping optimization strategies at the speed of parcel shipping
- Real-world examples and scenarios on the final-mile criteria and instructions that will deliver better control, lower per-shipment costs, overcome carrier capacity constraints, make sustainable shipping sustainable, and improve customer delivery experiences
- How final mile TMS technology can adapt legacy parcel TMS systems to meet today’s delivery challenges

Ideal for:
- Retail and online sellers looking for better ways to plan, execute, monitor and analyze final mile shipments.
- 3PLs, manufacturers, and supply chain technology providers who want to better serve consumers by perfecting final-mile delivery on behalf of their customers.
- Internal operations and technology teams looking to solve final-mile delivery challenges


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Mark Picarello
Managing Director @Pierbridge - WiseTech Global US
- Joined Tracer, Inc in 1992, responsible for Channel Management and instrumental in growing its international VAR network. - Appointed Director of Product Marketing for the eCommerce division when Kewill Systems acquired Tracer, and later served as VP of Sales and Marketing. - Joined Pierbridge in 2004 as COO, responsible for Product and Operations. - Now, as Managing Director, Mark is leading the expansion of delivery services and integration to WiseTech’s CargoWise platform.
Bob Malley
CEO @Sendflex Technology
- Founded Tracer, Inc. in 1991 and launched Clippership, the first integrated parcel shipping system. - Tracer was acquired by Kewill Systems in 1998, where Bob served as eCommerce President and later promoted to CEO. - Founded Pierbridge, where he led the development of Transtream, the first cloud-based enterprise parcel shipping platform. - WiseTech Global acquired Pierbridge in 2018. - Sendflex is a spinoff of Pierbridge and strategic development partner of WiseTech Global. As CEO, Bob is leading the way to introducing the next-generation of global delivery platform.
Bob Bowman
Editor-In-Chief @SupplyChainBrain
Bob Bowman is Editor-in-Chief of SupplyChainBrain, the website and magazine devoted to senior-level executives with responsibility for supply chain management, logistics, technology and international trade. He hosts and produces the weekly SupplyChainBrain podcast, as well as appearing in numerous executive briefing videos. He is also a frequent speaker at industry events, and a published author.