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What’s That? Making Ads That Get Noticed

00:55:00

Sep 21, 2021 09:46 AM

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Speakers

Jake McKenzie
CEO @Intermark Group
Jake McKenzie is the CEO of Intermark and is considered a national expert on psychology-driven marketing. He has a background in psychology and has helped shape successful brands such as Toyota, Krispy Kreme, Progressive Insurance and more. He loves the outdoors, is an avid reader and a father to four.
David Bridwell, Ph.D.
People Scientist @Intermark Group
Dr. David Bridwell is a People Scientist at Intermark by day and folk musician by night who is interested in understanding how people are influenced, and how they make decisions. At Intermark, he helps ensure our creative is informed by behavior science, and he uses applied psychology to help brands build deeper psychological connections with their customers.