SKIM’s RGM Lead Robin de Rooij will share more about SKIM’s consumer-centric approach to strategically navigating inflation. We will start by identifying consumer changes due to inflation, and how these might impact pricing strategies. We will then assess how primary research can help stress-test possible strategies, and how wargaming can help create more stakeholder alignment quickly, so you can respond to changes faster, and come out ahead of competition.
What you’ll learn:
• In this session, you will learn how to take a more consumer-centric approach to navigating inflation
• It further shows how to move away from short-term, tactical solutions, and more towards strategic changes to come out on top of competition amidst disruption
• A three-step process outlines exactly how historical data, primary data, and stakeholder alignment work together for better pricing strategies.