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Using AI & ML to Understand Customers and Build Better Products
Data is moving big business in 2022, but it all comes down to how you use it. In this webinar, you'll learn how data analytics, AI, and machine learning can help you translate your data to build better products and services, improve content performance, and increase customer engagement across fragmented revenue models. This webinar is relevant to both direct-to-consumer and licensed content models across digital and linear distribution platforms. If you're responsible for understanding and improving revenue within models such as SVOD, AVOD, and PVOD, this webinar is for you.

Jan 18, 2022 02:00 PM in Arizona

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Speakers

Matt Smith
VP, Business Development @Symphony MediaAI
A recognized digital media industry evangelist and thought leader, Matt serves as Symphony MediaAI's industry liaison and evangelist for the company's AI-powered revenue optimization solutions. He most recently served as a member of Brightcove's leadership team in his capacity as vice president and principal media evangelist for its media business unit, and prior to that worked in strategy and business development for Comcast Technology Solutions. Matt has held a variety of technical and strategic positions at leading media and technology organizations including Anvato (acquired by Google), Cisco, Inlet Technologies, Yahoo!, and NBC. Matt's passion is helping to solve the most complex problems facing video providers today.
Mark Choe
Director of Product Management – Data & Analytics @Yahoo!
Mark Choe brings 25 years of experience in the digital media industry within both startup and enterprise level organizations. He has broad expertise in data and analytics that help teams make smarter decisions around products that impact 1B monthly users globally. Mark is responsible for behavioral datasets, user journeys, retention, funnel conversions to provide actionable data for companies to optimize their features and products. His previous experience includes video operations, encoding workflows and delivery across live and VOD content. He has led video operations teams while managing premiere partnerships including NFL, ABC, Bloomberg, CNBC and other Fortune 500 companies, managed the largest live streaming events to date, and overseen multiple data centers and buildouts.