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International Business Webinar Series: Seeds of Growth: How AGCO Built a Global Tractor Powerhouse From Atlanta
When Martin Richenhagen joined AGCO Corp. in 2004, it was already a $3 billion publicly traded firm. But sixteen years later, when he retired from his posts as chairman and CEO, it was a Fortune 500 powerhouse combining some of the biggest brands in the business of agricultural equipment. With $10 billion in sales, it doubled in size during his tenure to more than 20,000 employees around the globe.
This extraordinary growth story, rooted in metro Atlanta, is linked with Mr. Richenhagen’s vision to expand aggressively via acquisitions while peering constantly around the corner to see future trends in food and farming.
Rather than being absorbed in the halls of academia, Mr. Richenhagen’s business acumen developed from natural curiosity and hustle, starting during his early years as a religion scholar and French teacher and developing along with a love of horses that propelled his ascent to the highest levels of competitive dressage.
About Martin Richenhagen:
Martin Richenhagen was the first and for many years the only German CEO of a U.S.. Fortune 500 company. Born and raised in Cologne, he studied theology, philosophy and worked as a French teacher before he changed fields and started a successful international business career that led him to 16 years at the helm at AGCO ending in 2020.

Key Takeaways:
-How multinational corporations should navigate a strategy of growth through acquisitions versus organic sales
-Lessons on hiring, training and deploying executives in various emerging and developed markets and across functions, from management to marketing to manufacturing
-How leaders can use embrace cultural differences as an advantage rather than a hindrance

Dec 1, 2022 11:00 AM in Eastern Time (US and Canada)

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