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Technical Training Classroom: The R&D of a Digital Marketing Strategy
Do you want to improve your use of digital media to boost your business? Join us for a robust overview of the essential aspects of marketing in today's digital environment. By learning how to engage customers in a digital landscape, you can build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. This presentation will also provide links to online research tools and how to effectively use them. You will get the essential steps to develop your business' marketing strategy and an integrated marketing communication plan.

Who should attend? Small, minority, women, and veteran business owners and entrepreneurs who want to improve their digital marketing skills.

Your instructor is Lisa J. Colavito, Industry Engagement Specialist, Workforce Development Programs, College of Southern Maryland.

May 24, 2022 10:00 AM in Eastern Time (US and Canada)

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