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Translating Story Into Killer Strategy
This event is part of TopRight's ongoing "Women Who Mean Business" webinar series. It will take place on Wednesday, September 22nd, at 12:00 pm (EST).

The discussion will focus on powerful strategy in marketing, specifically, how to translate great story into killer, effective strategy in every market and platform where you compete. Featured panelists include:

Tricia Melton, CMO for Kids, Young Adults and Classics at Warner Brothers. Tricia oversees the GKYAC division, which includes Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation, and Turner Classic Movies.

Jennifer Lemming, SVP of Marketing at LexisNexis Risk Solutions. Jennifer oversees a huge range of brands including ThreatMetrix, Digital Identity Network, Fraud Intelligence, TrueID, WorldCompliance, and with the addition of Accuity to her portfolio she now manages the Bankers Almanac suite of products and Firco Enterprise Suite.

Jackie Yeaney, EVP at Tableau. Jackie empowers people to understand their data using her 20+ years of experience in leadership at the intersection of brand, customer experience, and data analytics. She has been an officer in the US Air Force, managing consultant at Boston Consulting Group, and an influential marketer for major brands like Delta Air Lines.

Natalie Ross, Partner at TopRight, will moderate. The event will last about one hour and attendees on Zoom will get to participate in a concluding Q&A session.

Sep 22, 2021 12:00 PM in Eastern Time (US and Canada)

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