Booking.com announced in November the inaugural launch of its Travel Sustainable badge that will provide information to travelers all over the world looking to make more sustainable travel choices.
Properties that meet the required threshold for impact are receiving the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, for example those officially approved by Global Sustainable Tourism Council (GSTC). This framework approach and measurement methodology have been officially developed within the Travalyst Coalition and approved by the Travalyst Independent Advisory Group, and continue to be developed with further consultation and advice from the Global Sustainable Tourism Council (GSTC).
"Booking.com have methodically developed, tested, and refined this method drawing from GSTC's expertise and the globally-recognized GSTC Criteria," says GSTC CEO Randy Durband, "lending strong credibility to the framework that has been so carefully crafted."
Presenters: Thomas Loughlin, Sustainability Lead - Sustainable Supply, Booking.com
The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, the global baseline standards for sustainable travel and tourism; as well as acts as the international accreditation body for sustainable tourism certification. www.gstcouncil.org