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CAF Innovation Showcase presented by Walmart Connect
Join the Chicago Advertising Federation as we uncover ways to harness the power of retail media in an increasingly fragmented landscape. Led by Chris Tyau, Lead Product Marketing Manager, Walmart Connect and Ellen Mulryan, Senior Director of Retail Data Partnerships, The Trade Desk, this discussion will explore how the number one U.S. retailer partnered with the largest independent demand-side platform (DSP) to launch the Walmart DSP. This conversation will showcase how Walmart Connect’s innovative DSP helps advertisers elevate their distribution strategies, targeting parameters, and measurement capabilities to reach consumers at every step in the customer journey.

Jul 27, 2022 02:00 PM in Central Time (US and Canada)

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