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Positive Marketing for Maximum Impact
While we busily work on behalf of animals, how can we also connect with community members, especially those who haven’t considered or had access to pet adoption or animal services? How can we break down stereotypes about our work and promote even our harder-to-place pets more effectively? Together we'll tackle these questions and more! Join us October 19th at 3pm EST/12pm PST.

This 1-hour workshop examines the easy-to-implement, often subtle shifts we can make to reach new audiences and the power of positivity in building relationships and changing minds. With a focus on imagery, the language we use, and transparency, we’ll also explore how the concept of positive marketing contributes to life-saving goals.

Attendees will be able to:
-Identify the broader purpose of marketing, and how positivity can open new doors

-Compare elements of “positive marketing” and traditional “guilt marketing”

-Reflect on the role of imagery and language/word choice in connecting with the community

-Ultimately, create digital media with impact, using positive imagery and language

-Understand how to handle tough topics and subjects with honesty and transparency, yet still taking a positive approach.

Oct 19, 2021 03:00 PM in Eastern Time (US and Canada)

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Caitlin Quinn
Director of Operations @HeARTs Speak
Caitlin is passionate about working with animal services organizations to reimagine the way they tell their stories and connect with the community. She has served in the animal welfare field since 2008 and is currently the Director of Operations for HeARTs Speak (www.heartsspeak.org). This national nonprofit works to change the way the world sees shelter animals by providing training, creative tools, and partnerships designed to make highly effective marketing a reality for organizations of every shape, size, and budget. She has her BA in Writing and her MA in Public Administration and as 2021 is an adjunct professor for the University of Florida shelter medicine master's program, teaching about marketing and communications. Caitlin lives in the Hudson Valley, NY with her husband and a petite brindle pup named Sal.