Course description: Based on China’s most promising cutting-edge technology and business innovation, the course offers new insights, new discussions and new perspectives on the commercialization of new technologies as well as key elements of the creation and growth of technological enterprises. The course is organized based on five important aspects of the commercialization of new technologies and the development of technological enterprises, namely, business opportunities and market positioning; product positioning, design and development; corporate organization development; venture capital and impact investment; and leadership. Prominent business leaders will be invited to share and discuss real corporate cases with students. After taking this course, students are expected to understand the core elements and processes of the commercialization of cutting-edge technologies, and the general principles of the creation and growth of technological enterprises. Additionally, students will be able to perform competitive analysis, increase market and product awareness, and develop their overall vision, comprehensive capabilities, as well as leadership.
Learners from all over the world are welcome to register for individual sessions and participate online to interact and exchange ideas. In addition, we will also make part of the course accessible afterward so that learners from all time zones can enjoy it at their own pace.
Deadline for registration: September 9, 2021
Approval of registration will be made shortly after the deadline. As spaces for live participation are limited, we will prioritize currently enrolled university students, thank you for your patience and understanding.