With GE Appliances Air & Water Solutions’ Mike Parker
With the end of the year swiftly approaching, many wholesalers are in the position to reflect on their current operations and evaluate new business opportunities. Don’t wait until 2023 to begin planning for what the next calendar year will look like.
In this webinar, attendees will learn strategies for deepening and expanding their customer relationships to become the go-to wholesaler in their target market. We will look at the water heating wholesale business from a holistic perspective and consider approaches such as differentiated products, customer support, convenience and expansion.
About Mike Parker
Mike Parker is a consultant to the GE Appliances Air & Water Solutions water heater business. He has more than 20 years of experience in the water heater industry having served as vice president of marketing and product management for A. O. Smith, in addition to other consulting in the water heater space. Mike has more than 35 years of total experience as a marketing, product management and strategy leader.