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Hacking Marketing Procurement: A View from Inside Your Newest Ally

For this special session, we’ve brought in a former marketing procurement executive from the likes of Nike, Danone and Reckitt Benckiser.

Based on the training he provides agencies, Stuart will provide a behind-the-scenes look at one of the most critical agency gatekeepers. You’ll gain new insight into who they are, their training, how they deploy negotiation tactics, and even, how they've bonused. As a result, your ability to manage and sell to procurement will become easier, less stressful and more profitable – ultimately making them an ally that can be a source of growth for your agency.

Jul 27, 2022 01:00 PM in Eastern Time (US and Canada)