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Mather: Optimize and Monetize Your Digital Content Strategy
Join Mather Economics for an online forum to learn more about how to optimize and monetize your content.

Stop counting page views and focus on what really matters. Revenue!

Digital transformation leaders from Grupo Folha, Mediahuis, and Crain Communications will be covering topics for how best to optimize your products and content to capture maximum revenue from subscriptions, advertising, and other sources. 
 
What you will learn:
- How to harness the power of using data to maximize subscription revenue and minimize churn
- How to calibrate your strategy across multiple revenue sources to maximize revenue
- Ensure that every piece of content you produce fulfills a purpose that helps to drive revenue
- What are the most interesting new revenue streams that publishers should consider? 

Don't miss out! Register today.

01:13:00

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