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Data 101: Becoming data literate

Graeme Griffiths | Associate Director of Research | IPA

Data should sit at the front and centre of everything you do as a growth-minded marketer. But how can you make sure you are using the right data and that the data is reliable and trustworthy? Misinterpretation and misrepresentation of data can have disastrous effects.

Graeme Griffiths is the Associate Director of Research at The IPA. He joins the Community to reveal how marketers should interrogate data and how to avoid mistakes when they’re interpreting it. He will also talk about what bad data looks like, what you should ask of data providers, and how to present data in the right way.

May 18, 2022 02:00 PM in London