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Connecting capabilities in healthcare communications
The account management/medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this. Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes. Connecting multiple capabilities has never been so important. So, how are agencies managing this today? In this webinar, Lucid Group will discuss how their client teams have evolved and how traditional roles have had to change and adapt to help solve today's healthcare challenges. Our panel will be Jonathan Andrew (Technology Director), Hannah Clarke (Senior Medical Writer), Cheryl Harrison Doyle (Global Asset Strategy Director) and Madeleine Tye (Strategy Director).

Questions from the audience will be welcomed.

It should be of interest to anyone working in and around MedComms - or wanting to do so.

The webinar is free of charge and, all being well, a recording will be posted afterwards at NetworkPharma.tv.

Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.

MedComms Networking Webinars will be run every Wednesday at 12.00 midday UK time from 15 September through to 15 December 2021. Topics will range widely but the aim is always to be relevant to people working in and around MedComms, by which we mean medical communications, medical education and medical publishing, and anyone who wants to start. See http://www.MedCommsNetworking.com for full details of upcoming events.

Dec 1, 2021 12:00 PM in London

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Peter Llewellyn.