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Are you struggling with longer sales cycles, lower win rates, and difficulty standing out in the crowded HCM market? The root cause might surprise you: your buyers have fundamentally changed their approach, and they're actively trying to exclude you from consideration. Join Brandon Hall Group™ analysts Michael Rochelle (CSO), Roberta Gogos, and Alan Mellish for an eye-opening webinar that will challenge your assumptions and provide actionable strategies to thrive in this new landscape. In this provocative session, you'll discover: - The buyer market today - why the HCM solution selection process has shifted from inclusion to exclusion, and what this means for your sales and marketing. - The hidden motivator - the number one factor driving buyer decisions (hint: it's not what you think, and it's not on any RFP). - Overcoming exclusion - practical strategies to position your solution as a "must-consider" option, even in a risk-averse market. - Adapting to the new reality - how to craft compelling narratives that resonate with today's buyers, whether you're a startup or an established player. - The power of social proof - leveraging credibility and validation to stand out in the elimination market. Don't let your solution be excluded before you even get a chance to present. Learn how to adapt your approach to this new reality and ensure your place on your buyer's shortlist.