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Does format matter? How Healthcare Professionals are engaging with educational content

Medical education programmes are essential for HCPs' personal development and to embed knowledge on best clinical practice. However, engaging HCPs with educational content is becoming more and more challenging in today's hectic healthcare environment. Programmes need to capture attention, retain engagement, whilst retaining scientific rigour. How can this be achieved?

In this webinar, Caroline Halford (Development Director, Medical Education; Springer Healthcare), Elsbeth Headley (Global Director, CME; Springer Healthcare IME) and Rebecca Cox (Principal Medical Writer; Springer Healthcare IME) investigate the role of format in engaging physicians. They will discuss their experience in delivering independent medical education content across a range of media (live vs digital, in-depth vs bitesize), consider examples where a format has been particularly successful, and highlight key takeaways from a recent HCP survey on their learner preferences.

And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

The webinar is free of charge and, all being well, a recording will be posted afterwards at NetworkPharma.tv.

Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.

MedComms Networking Webinars will be run every Wednesday at 12.00 midday UK time from 01 February through to 05 July 2023. Topics will range widely, but the aim is always to be relevant to people working in and around MedComms, by which we mean medical communications, medical education and medical publishing, and anyone who wants to start.

See http://www.MedCommsNetworking.com for full details of upcoming events.

Mar 22, 2023 12:00 PM in London