In the old linear-only world, the proposition from Pay-TV companies was attractively simple. Join us and we’ll give you everything you need. Broadband! Landlines! Mobile! And as much television, from regular channels and premium providers, as you could ever hope to have. Problem was that customers were paying for a whole lot of TV they might never watch. And as on-demand video took off, people started cutting the cord and subscribing direct to services like Netflix and Amazon Prime. We moved from TV bundles to skinny bundles to no bundles at all.
Now, however, in an environment dominated by the big SVODs, with more new entrants coming to market, and huge competition between services and devices, consumers almost have too much choice. Too many subscriptions to maintain. The answer: we want our bundles back!
The return of bundles is the topic of this week’s OTT Question Time (Thursday 19th May, 4pm UK / 5pm CET / 8am PST). Together with Pat Byrden, VP of Business Development & Strategy at TiVo, Marion Ranchet, formerly of Roku and now founder and MD of The Local Act Consultancy, and Alan Wolk, co-founder and Lead Analyst at TVREV, we’ll discuss:
- The different flavours of bundles
- Whether there’s now a new de facto “OTT Bundle”
- The continuing role and influence of pay-TV providers
- The economics of bundling both for customers and providers
- And what the future of bundles looks like
OTT Question Time, now in association with Broadband TV News, will be streamed at 4pm UK / 5pm CET on Thursday 19 May. Register to watch live and engage with our panellists!