Hopefully we have come a long way from the days when we measured success simply in terms of numbers of seats filled at an event, for instance, and we think more about real impact and effecting behavioural change. Digital activities can now generate all manner of metrics to consider. Analytics is becoming a buzz word. But do those numbers mean anything in practice? In this webinar we ask; what should we record and track to get meaningful insights into the effectiveness of our MedComms programmes? For this panel discussion, we will be joined by James Hadfield (Strategy Director at Lucid Group), James Harper (Founder and Managing Director of 28b), Steven Inglis (Communications Director at Oxford PharmaGenesis) and Liz Stutz (Director of Scientific Services at Medicalwriters.com).
Questions from the audience will be welcomed.
It should be of interest to anyone working in and around MedComms.
The webinar is free of charge and, all being well, a recording will be posted afterwards at NetworkPharma.tv.
Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.
MedComms Networking Webinars will be run every Wednesday at 12.00 midday UK time from 15 September through to 15 December 2021. Topics will range widely but the aim is always to be relevant to people working in and around MedComms, by which we mean medical communications, medical education and medical publishing, and anyone who wants to start. See http://www.MedCommsNetworking.com for full details of upcoming events.